SPORTS, HEALTH + TOURISM

Sports is an intrinsic part of culture +  society.

It is part of children’s + adolescents’ learning processes during school + excites the interest of adults, both amateurs + professionals.

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Within the last years, sports have started to play another role in society, which is a result of the increasing global focus and need on health.

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Leisure + tourism activities can be intimately connected +  the link between the two (active tourism) is on the rise. In 2017, this type of travel grew 40% worldwide as compared to the previous three years.

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Therefore, it is imperative for companies + communities to understand this new industry + how they can best connect sports to health, leisure, vacations + sustainability for community development + economic prosperity.

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