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SPORTS, HEALTH + TOURISM

Arguably, sports are an intrinsic part of current society.

It is part of children’s + adolescents’ learning process during school + excites the interest of adults, both amateurs + professionals.

However, within the last years, sports have started to play another role in society, which is a consequence of the increasing global concern about health. In this context, new disciplines have been created + old ones, which until very recently were not particularly popular, have received a great amount of attention.

Leisure + tourism activities can be intimately connected +  the link between the two (active tourism) is on the rise. In 2017, this type of travel grew 40% worldwide as compared to the previous three years.

Therefore, it is imperative for companies + communities to understand this new industry + how it can best connect sports to health, leisure, vacations + fun for community development + economic prosperity.

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